مجلة نماء للإقتصاد والتجارة
Volume 10, Numéro 1, Pages 64-73
2026-06-30

The Role Of Ict In The Promotion And Marketing Of Local Products: Analysis Of Some Examples In The Province Of Bejaia



Authors : Khelladi Anissa .

Abstract

The integration and implementation of management modalities that incorporate ICT into the process of valorization, promotion, and marketing of local products can constitute a response to the changes that have marked the Algerian agricultural and agri-food sector. This article reflects on the role of ICT in the valorization and marketing of local terroir products in the wilaya of Bejaia. A field survey involving around ten producers from the wilaya of Bejaia was conducted. It aims to determine the approach of ICT use by producers in promoting the product image and improving the organization of the supply to meet both local and national demand .

Keywords

ICT ; Local products ; Valorization ; Promotion ; Bejaia

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