The role of sustainable development to increase the survival rate of start-ups

Rezak, Rayane; Djanouhat, Assia

مجلة أبحاث كمية ونوعية في العلوم الاقتصادية والادارية
Volume 8, Numéro 1, Pages 89-101
2026-06-30

The Role Of Sustainable Development To Increase The Survival Rate Of Start-ups

Authors : Rezak Rayane . Djanouhat Assia .

Abstract

Most of all, the globe is concerned about our influence on the environment. Sustainable development has become a key concern of now and tomorrow, and ecology has become a good trend to follow. The research employs a qualitative descriptive approach. The purpose of this paper is to explain and expose green startups and their connection to sustainable development .As a result, this research looks at a theoretical way to showing the link between these two concepts. According to the findings, a broad sustainability orientation among start-ups might hasten the entire process of reshaping industry and commerce toward more sustainable business practices. Whereas entrepreneurs' opinions on ethical, social, and environmental issues appear to be comparable to those of huge companies, entrepreneurs are more concerned with about the participation, such as customers, workers, suppliers, and investors.