مجلة أبحاث كمية ونوعية في العلوم الاقتصادية والادارية
Volume 5, Numéro 2, Pages 71-94
2023-12-31
The Integration Of Marketing And Financial Governance: A Strategy For Building Investor Trust And Maximizing Corporate Value
Authors : Toufik Houichiti . Mebrouka Mecheri . Larbi Gulladem .
Abstract
This research investigates the strategic integration of marketing and financial governance to enhance investor trust and optimize corporate value. It focuses on how aligning financial transparency with effective marketing strategies can strengthen stakeholder relationships and elevate corporate credibility. The study underscores the importance of adopting governance principles that promote financial accountability while leveraging marketing tools to clearly communicate corporate objectives. By analyzing case studies of successful companies, the research illustrates the critical role that transparency and strategic communication play in attracting investors and sustaining their confidence. The findings demonstrate that organisations that effectively integrate these disciplines tend to experience improved financial performance, increased brand equity, and sustained competitive advantage. In conclusion, the study offers actionable recommendations for organisations aiming to harmonise their marketing and financial governance practices, ultimately contributing to long-term value creation.
Keywords
Marketing, Financial Governance, Investor Trust, Corporate Value, Transparency, Strategic Communication, Accountability, Brand Equity
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