مجلة النواة للدراسات الاقتصادية
Volume 0, Numéro 0, Pages 29-46
2026-04-26

The Impact Of Financial Technology On Customer Satisfaction In Commercial Banks: Case Study Of Customers Of The Algerian National Bank ( Bna)-mascara Agency

الكاتب : Gholami Hakima .

الملخص

This study aimed to explore the impact of the use of financial technology with its various dimensions (electronic banking services, digital payments, and mobile transactions) on customer satisfaction in commercial banks. The study used a descriptive-analytical approach, relying on the questionnaire for the data collection process. The study sample consisted of 100 customers of the Algerian National Bank in Mascara. The study also used the Statistical Package for the Social Sciences (SPSS) program to the data processing. The study found a positive impact of the use of financial technology whit its various dimensions on increasing customer satisfaction. The study also recommended the need to create new financial services that meet customer need.

الكلمات المفتاحية

financial Technology; Customer Satisfaction; Commercial Banks