مجلة الحكمة للدراسات الاعلامية والإتصالية
Volume 13, Numéro 4, Pages 90-109
2025-12-31
A Theoretical Study On The Integration Of Media And Artificial Intelligence In Enhancing The Sustainability Of Ecotourism Projects: “a Case Study”
Authors : Malek Mohamed .
Abstract
Résumé : Today the world is witnessing an environmental awareness that is steadily moving towards sustainability in all fields. This awareness is accompanied by fast rapid technological developments. Ecotourism constitutes one of the sustainable domains that many countries of the world are seeking to achieve to preserve their natural and cultural heritage. since the relationship between ecotourism projects and the media is a mutual relationship represented by those projects relying on the media to develop and promote their services, tourists depend on the media to access information , and the more the media is able to meet the needs and desires of tourists and providing them with information , the more capable the become of developing ecotourism projects and maintaining their sustainability . As a result of the media being affected by the accelerating technological revolution, radical and fundamental changes have occurred in its role in all economic sectors, including eco-tourism projects, so that artificial intelligence emerges as a support for the media in the success of its new roles. This research seeks to know the ability of the integration of media with artificial intelligence in enhancing sustainability. Eco-tourism projects taking the Emirati experience as an inspiring model. This study relied on the descriptive analytical approach to describe and analyze the relationship between media and artificial intelligence and the role of this relationship on the sustainability of ecotourism projects in the United Arab Emirates. It aimed to propose a plan to achieve that based on artificial intelligence techniques represented by neural networks, expert systems, smart agents and genetic algorithms (Iliadi, 2023). So that, this study reached a number of results, the most important of which was that the integration of media and artificial intelligence brings benefits to ecotourism projects, such as predicting tourism demand, and encouraging sustainable tourism practices. Given the significance of the UAE as a global tourist destination and its strategic role in economic diversification, this research addresses the critical sustainability challenges arising from rapid tourism growth. It explores how artificial intelligence and media can provide innovative solutions to enhance tourism efficiency, preserve resources, and promote eco-friendly practices. Mots clés : Media, Artificial, Intelligence, Sustainability, Tourism, Ecotourism. Auteurs : MALLEK MOHAMED, الجزائر, cadremallek8@yahoo.fr, ALGÉRIE Summary: Today the world is witnessing an environmental awareness that is steadily moving towards sustainability in all fields. This awareness is accompanied by fast rapid technological developments. Ecotourism constitutes one of the sustainable domains that many countries of the world are seeking to achieve to preserve their natural and cultural heritage. since the relationship between ecotourism projects and the media is a mutual relationship represented by those projects relying on the media to develop and promote their services, tourists depend on the media to access information , and the more the media is able to meet the needs and desires of tourists and providing them with information , the more capable the become of developing ecotourism projects and maintaining their sustainability . As a result of the media being affected by the accelerating technological revolution, radical and fundamental changes have occurred in its role in all economic sectors, including eco-tourism projects, so that artificial intelligence emerges as a support for the media in the success of its new roles. This study reached a number of results, the most important of which was that the integration of media and artificial intelligence brings benefits to ecotourism projects, such as predicting tourism demand, and encouraging sustainable tourism practices. Given the significance of the UAE as a global tourist destination and its strategic role in economic diversification, this research addresses the critical sustainability challenges arising from rapid tourism growth. It explores how artificial intelligence and media can provide innovative solutions to enhance tourism efficiency, preserve resources, and promote eco-friendly practices.
Keywords
tourism ; media ; ecotourism
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