مجلة الدراسات الإقتصادية والمالية
Volume 18, Numéro 1, Pages 45-62
2025-12-25

The Role Of Smart Marketing In Achieving The 3i Model: A Case Study Of The Bank Of Societe Generale Algeria



Authors : Benaida Imene . Boulkroune Randa .

Abstract

This study aimed to find out what is the relationship between SMART marketing and achieving the 3i model, in order to achieve the objectives of this study, we used analytical and descriptive methodologies as required by the nature of the study, and the questionnaire was relied on as a tool for data collection through the distribution of 200 questionnaires directed to bank customers. Several results have been reached that recommend moving towards SMART marketing in order to achieve the 3i model from the customers, as the results of this study confirmed that SMART marketing has a very strong and positive relationship with the 3i model, it has a role in achieving positioning, differentiation and brand, so the bank can be achieve the identity, integrity and the image of brand, because it has an advanced nature, it achieves a creative side of the bank and helps it to interact and respond immediately with customers that the bank is close to them, and thus the banking brand has achieved its success in order to satisfy the needs of And the desires of customers.

Keywords

SMART Marketing ; Digital Platforms ; Brand ; The 3i Model ; Societe Generale Algeria

Les articles similaires

دور إباضية المغرب الأوسط في تنشيط التجارة الصحراوية خلال العصر الوسيط Thé Rôle Of Ibadis Of Thé Central Maghreb Un Stimulating Thé Désert Trade During Thé Middle Age

بوسالم أحلام .  عابد يوسف . 
ص 117-132.

Muhammad A.r .webb: Thé First Anglo White Concert To Islam Un Thé U.s.a Ans Thé Influence Of Thé Ah Adyya Movemment

Yahia Zeghoudi . 
pages 74-88.

Le Risque Opérationnel Dans Les Banques Algériennes Et Le Défi De L’apprentissage Organisationnel : Illustration à Partir D’une étude Comparative Entre Société Générale Et Bea. Operational Risk In Algerian Banks And The Challenge Of Organizational Learning: Illustration From Comparative Study Between Societe Generale Bank And Algerian External Bank

Datoussaid Aimad .  Labiad Naima . 
pages 1413-1432.

أثر التسويق الالكتروني على جودة الخدمة المصرفية الالكترونية في الجزائر حالة بنك سوسيتي جنرال The Impact Of Electronic Marketing On Electronic Banking Service In Algeria Case Societe Generale's Bank

عبد القادر مطاي .  كريمة بن شنينة . 
ص 344-361.

تقييم الكفاءة التشغيلية للمصرف الإسلامي والمصرف التقليدي دراسة مقارنة بين بنك البركة الجزائري وسوسيتي جنرال الجزائر- باستخدام نموذج العائد على حقوق الملكية- Evaluating The Operational Efficiency Of The Islamic And Conventional Banks -a Comparative Study Between Al Baraka Bank Of Algeria And Societe Generale Of Algeria Using The Roe Model-

العرابي Larabi مصطفى Moustapha . 
ص 559-577.

Formats de citation