The Role of Knowledge Product Marketing in University Incubators for Start-up Creation | ASJP

المجلة الجزائرية للتنمية الإقتصادية
Volume 12, Numéro 2, Pages 149-162
2025-12-25

The Role Of Knowledge Product Marketing In University Incubators For Start-up Creation

Authors : Saidat Younes . Saidi Sadia .

Abstract

This research paper explores the role of knowledge product marketing within university incubators, focusing on their impact on start-up creation. It examines the research problem, objectives, and the potential context of incubators in Ouargla, Ghardaïa, and El Oued. Through a qualitative case study approach, data from interviews and documents will be analyzed to understand marketing strategies and their effects on start-ups. The findings will provide insights into the challenges faced by incubators and the implications for future research.

Keywords

Knowledge product marketing, University incubators, Start-up.

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