Revue algérienne d'économie et gestion
Volume 19, Numéro 2, Pages 221-238
2025-12-12
The Perception Of The Algerian Consumer Toward Olive Oil Benefits
Authors : Ighil Ahriz Farid . Benhaddou Khedidja Soumeya .
Abstract
This study aims to measure the perception of the Algerian consumer toward olive oil benefits. A questionnaire was administered online to a sample of consumers in order to collect data on their knowledge and perception of olive oil benefits. The results of the study reveal that consumers generally associate olive oil with various virtues (Health, Culinary and Beauty). However, levels of knowledge vary considerably among individuals. This study highlights the importance of the benefits of olive oil perceived by consumers, which in turn, will help us develop appropriate marketing strategies in olive oil market.
Keywords
Benefits ; Consumer ; Olive oil ; Perception
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