Public Diplomacy in Leadership Discourse: A Thematic Analysis of UAE Leaders’ Speeches Since the Union | ASJP

Revue Algérienne de la Communication
Volume 27, Numéro 2, Pages 54-68
2025-12-01

Public Diplomacy In Leadership Discourse: A Thematic Analysis Of Uae Leaders’ Speeches Since The Union

Authors : Abdolrahman Mahboobeh . Gorpe T. Serra . Idriz Mesut .

Abstract

Public diplomacy engages foreign publics through dialogue, cultural exchange, and relationship-building, with leaders’ speeches serving as strategic instruments to convey national identity and values. Using the Golan's Integrated Public Diplomacy Model, this study conducts a thematic analysis of political speeches of five leaders of the UAE since its establishment in 1971. The analysis revealed three dominant themes: foundational values and national identity, social and ethical priorities, and human capital and future vision. The findings demonstrate that the speeches of UAE leaders transcend domestic communication, projecting an image of unity, tolerance, humanitarianism, and youth empowerment to global audiences. Through these discourses, the UAE promotes peace, cultural openness, and innovation. The UAE’s leaders have helped cultivate a distinct international image and foster long-term diplomatic relationships. This approach underscores how leadership communication serves not only domestic purposes but also as a strategic instrument of national soft power and a broader public diplomacy tool.

Keywords

public diplomacy ; soft power ; thematic analysis ; leadership discourse ; UAE

الدعم النقابي المغاربي للإتحاد العام للعمال الجزائريين (1956-1962) (دعم الإتحاد التونسي للشغل والإتحاد المغربي للعمل أنموذجا)maghreb Trade Union Support For The General Union Of Algerian Workers (1956-1962) (support For The Tunisian Labour Union And The Moroccan (labour Union As A Model

زهاني البشير .
ص 361-381.

A Critical Metaphor Analysis Of U.s. Presidential Election Speeches: A Case Study Of Campaign Speeches Of Trump

Santai Yan .
pages 12-24.

القيادة والمستويات القيادية في المنظمات وسيلة المنظمات للبقاء والتكيف؛ Leadership And Leadership Levels In Organizations' Means Of Survival And Adaptation؛ Leadership Et Niveaux De Leadership Dans Les Organisations Moyens De Survie Et D'adaptation Des Organisations

فرحات أحمد . حرايرية عتيقة .
ص 163-184.

تمظهررموز المقاومة الفلسطينية في خطابات أبو عبيدة دراسة تحليلية سيميوثقافية لخطاب " لاسمح الله" أبو عبيدة أكتوبر 2023 The Manifestation Of Symbols Of Palestinian Resistance In Abu Ubaida's Speeches A Semio-cultural Analytical Study Of Abu Ubaida's Speeches

بن عوّة كريمة .
ص 277-294.

Extent Of Practice Of Administrative Leaders In Green Quality Costs In Achieving Sustainable Development - An Applied Study Of Administrative Leaders At The Sudanese Ministry Of Higher Education And Scientific Research 2021-2023

Omar Hassanin Salih Amir . Muhammad Omar Al-khadir Sawsan .
pages 39-66.