Challenge of Adapting Marketing Concepts and Tools to The Territory | ASJP

المجلة الدولية للاداء الاقتصادي
Volume 8, Numéro 1, Pages 331-348
2025-06-30

Challenge Of Adapting Marketing Concepts And Tools To The Territory

Authors : Bounab Samia . Doumi Samra .

Abstract

This study explores adapting marketing concepts and tools to enhance the attractiveness of territories for targeted groups on national and international levels. The hypothesis asserts that unique territorial characteristics necessitate specific marketing adaptations. The research examines the principles of territorial marketing, emphasizing brand adaptation and investor relationship management. Key findings suggest that coordinated collaboration among territorial actors is vital for strengthening the territory’s competitive positioning. The study's originality lies in offering a framework for building strong territorial identities through effective marketing strategies.

Keywords

Territorial marketing ; territorial offer ; territorial actors ; territorial brand ; investor relationship management

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قاعدة "الأخذ بطريقة المحدثين في الفضائل، والأخذ بطريقة الفقهاء في الأحكام"، وتطبيقاتها عند متأخري فقهاء وصوفية الغرب الإسلامي The Rule Of "adapting The Way Of The Muhaddithin In Virtues And Adapting The Way Of The Jurists In (islamic) Law" And Its Applications Among The Late Jurists And Sufis Of The Islamic West

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Adapting Piagetian Concepts To L2 Learning: Pedagogical Implications

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التسويق الالكتروني وأثره على تحسين الأداء التسويقي للمؤسسات الاقتصادية دراسة حالة مؤسسة " Iris" E-marketing And Its Impact On Improving The Marketing Performance Of Economic Entreprises -case Study Of " Iris" Company Le Marketing électronique Et Son Impact Sur L'amélioration Des Performances Marketing Des Entreprises économiques - Etude De Cas De La Société "iris"

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