مجلة العلوم الإدارية والمالية
Volume 9, Numéro 1, Pages 70-89
2025-06-30

Strategic Analysis Of Financial And Banking Literacy In Saudi Arabia

Authors : Bousafsaf Fawzia .

Abstract

The research aims to analyze the financial and banking literacy in Saudi Arabia, identify strength, weaknesses, challenges and explore available opportunities and propose policies to enhance financial and banking literacy, especially among the poor, small and medium-sized business owners, micro-entrepreneurs, women, children and the elderly. The research used a deductive method, analyzing factors and opportunities to boost financial literacy strategically. It emphasized the need to enhance financial and banking culture in Saudi Arabia by understanding their financial system's nuances thoroughly. This involves recognizing strengths, weaknesses, opportunities, and challenges.

Keywords

Strategic analysis ; Financial and banking literacy ; Saudi Arabia