مجلة المنتدى للدراسات والابحاث الاقتصادية
Volume 9, Numéro 1, Pages 580-595
2025-06-01
"content Marketing On Social Media And Its Impact On Achieving Tourist Satisfaction “an Analytical Study Of The Opinion Of A Sample Instagram Followers Of Sabri Hotel In Annaba
Authors : Tazir Sarra . Namoun Ouahab .
Abstract
This study explores the impact of content marketing on social media on achieving tourist satisfaction with the services of Sabri Hotel in Annaba. The descriptive-analytical method was used to achieve this objective, using a questionnaire as the data collection tool from a sample of 112 followers of the hotel's Instagram page. Upon analyzing the collected data using SPSS V.26, the study concluded that content marketing on social media, including its five dimensions (relevance, reliability, attractiveness, value, emotions), significantly contributes to and impacts achieving tourist satisfaction with Sabri Hotel's services.
Keywords
content marketing ; social media ; tourist satisfaction ; hotel services
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