مجلة تفوق في علوم وتقنيات النشاطات البدنية والرياضية
Volume 10, Numéro 1, Pages 646-660
2025-05-30
The Relationship Between Sports Marketing And Increasing Revenues For Sports Institutions
Authors : Yazir Ahmed . Mekhelfi Reda . Aous Abdulaziz .
Abstract
This study investigates the relationship between sports marketing and revenue growth in sports institutions, focusing on marketing strategies and revenue enhancement methods. This study was conducted in multi-bodybuilding halls, aerobic and crossfit sports at Algiers, Djelfa and Msila provinces, involving 56 randomly selected participants including managers and employees. It has revealed significant correlations between sports marketing, institutional revenue, management policies, and barriers to revenue generation. The findings highlight participants' high awareness of these critical topics. The study recommends offering financial and moral incentives to sports marketing professionals and developing comprehensive strategies to train managers with marketing potential. Identifying and fostering creative talents is emphasized as essential for advancing sports marketing and achieving long-term institutional success.
Keywords
Sports Marketing; Revenues; Marketing Obstacles; Marketing Strategy
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