مجلة الإبتكار والتسويق
Volume 2, Numéro 1, Pages 7-30
2015-01-15

Impact Of Innovation Management Adoption On North African Companies: A Case Study



Auteurs : Selmi Yosra . Berrabah Wiem .

Résumé

تركز هذه الدراسة على مدى قدرة شركات شمال أفريقيا على تحسين إدارة ونهدف من خلال دراسة حالة، إلى معرفة .GIZ الابتكار،وذلك من خلال تطبيق برنامج المحفزات والحواجز لاعتماد هذا البرنامج من قبل شركات شمال أفريقيا، وكيفية ضمان استدامته .وفي الأخير يتم مناقشة الآثار المترتبة على اعتماد برنامج إدارة الابتكار. This study focuses on the extent to which the North African companies have been able to improve their innovation management, by applying the GIZ’s program. Through a case study, we aim to know motivators and barriers of the adoption of this program by North African companies, and how to ensure its sustainability. Implication of the adoption of the innovation management program is then discussed.

Mots clés

إدارة الابتكار، شركات شمال أفريقيا Innovation Management, North African companies,GIZ

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