مجلة الرسالة للدراسات والبحوث الإنسانية
Volume 10, Numéro 1, Pages 57-66
2025-04-04
Ideology Of Advertising Discourse In The Postmodern Era: A Semiological Study Of A Sample Of Algerian Advertisements
Authors : Boulksibat Ikram .
Abstract
The aim of this study is to analyze the ideology and visual symbols used in Algerian television commercials. and the impact on the audience's perception as well as cultural and social awareness The importance of this study arises from the need to understand how advertising discourse is used as a tool to shape social values and identities in a society characterized by local cultural diversity. This study answers basic questions about the role of advertising in promoting consumerism. Aesthetic standards Traditional and modern gender roles and the extent to which these factors influence Algerian identity. The study adopted a semiotic analysis method to explain the semantic and symbolic dimensions used in a sample of Algerian television advertisements. It focuses on cultural symbols and social norms in advertising discourse. and plays an important role in giving This study contributes to the study of cultural semiotics by highlighting the influence of ideology in advertising discourse. and provides guidance aimed at guiding advertisers to promote positive cultural and social awareness in Algeria. Restart This study aims to analyze the ideology and visual symbols used in Algerian television advertisements. and the impact on viewers' discretion as well as cultural and social awareness The importance of this study lies in the need to understand public opinion and discourse.
Keywords
advertising ideology ; postmodernity ; cultural identity ; advertising discourse ; semiotics of advertising
Les articles similaires
بوسالم أحلام
.
عابد يوسف
.
ص 117-132.
Yahia Zeghoudi
.
pages 74-88.
Said Houari Amel
.
pages 257-268.
صغيري رشا وصال
.
مفرج جمال
.
ص 305-320.
Ameur Amel
.
pages 191-204.
