مجلة الاقتصاد والتنمية المستدامة
Volume 8, Numéro 1, Pages 96-113
2025-03-01

Digital Marketing In Public Institutions: A Comprehensive Approach To Digital Transformation And Citizen Engagement



Authors : Benamara Ahmed . Mehjoubi Med Lakhar . Fatiha Abid .

Abstract

In today’s digital age, marketing is no longer limited to private companies but has extended to public institutions as well. Digital marketing has become a crucial tool that helps government and public organizations improve their services, enhance communication with citizens, and raise awareness of the services and programs they offer. This digital transformation goes beyond just using the internet; it also involves adopting innovative marketing strategies aimed at activating community participation and increasing transparency.

Keywords

Digital Marketing , Public Institutions

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