IMAGO Interculturalité et Didactique
Volume 23, Numéro 2, Pages 78-102
2024-12-25
Conspicuous Consumption: Veblen’s Evolutionary Framework
Authors : Asma Belazouz .
Abstract
Evolutionary economics marked the era of intellectual progressivism and technological growth in the United States of America. Thorstein Veblen theorized on the consumer behavior of the leisure class and the will of low-ranked classes to imitate the practice of the higher ones. He coined the phrase conspicuous consumption to refer to the ostentatious display of wealth and goods with an abstinence from work as an indicator of social success in the American society. This paper discusses Veblen’s evolutionary framework that helps explain contemporary consumption attitudes by highlighting the influence of social status, cultural evolution, and the resulting economic behaviors. Social media amplifies these dynamics, creating a society where visible consumption is a key determinant of social hierarchy and personal identity.
Keywords
Conspicuous consumption ; Cultural evolution ; Evolutionary economics ; Social media ; Social Status
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