مجلة الاقتصاد و التنمية البشرية
Volume 15, Numéro 2, Pages 118-131
2024-12-25

Creation Of An Employer Brand On A Franchised Network



Authors : Belboula Mohamed Redha .

Abstract

Summary: The employer brand has become a concept that interests many companies and inspires several researchers in marketing today, Setting up an employer brand faithful to the organization is a major challenge. In recent years, several companies have embarked on the development and improvement of their employer brand. By trying to make their companies more attractive for the most competent executives, this new perspective is gaining momentum in particular in franchised networks which have the particularity of bringing together franchise and franchisee through a brand leasing, Working well with an employer brand on a franchise network will improve employee performance and further promote company values by maintaining consistency of concept

Keywords

Employer brand ; franchise service ; hotel

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