La Revue des Sciences Commerciales
Volume 23, Numéro 2, Pages 143-162
2024-12-21
Protection Et Exploitation De La Marque
Auteurs : Sadoudi Sakina .
Résumé
This article discusses the concept of a trademark by defining its essential characteristics and exploring various categories, including trademarks of commerce, as well as collective and individual trademarks. It also examines the approaches to trademarks in relation to patents and designs. The article focuses on trademark protection, detailing the criteria that allow a sign to qualify as a trademark and the necessary steps to effectively protect it. Finally, it addresses the limitations of this protection, particularly the issue of counterfeiting and its implications for trademark holders’ rights. Keywords : Marque, Contrefaçon, Propriété industrielle, Protection.
Mots clés
Marque ; protection ; propriete industrielle ; contrefaçon
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