مجلة إدارة الأعمال والدراسات الاقتصادية
Volume 10, Numéro 2, Pages 487-502
2024-12-15

The Role Of Resources In Improving The Competitive Position Of The Company: Case Of Cevital Spa Agri-food.



Authors : Hamaz Tahar . Khenniche Youcef .

Abstract

The objective of our article is to highlight the role that company resources can play in creating competitive advantages. To do this, we conducted a study within the company CEVIATL by analyzing its Value Chain. The study shows that the firm’s various activities play a main role in its competitive position in terms of costs and constitute a differentiating factor. Its strategic ability to deploy its resources internally and its organizational skills have promoted better control of cost evolution factors, which has allowed it to have the most competitive cost structure. , , ,

Keywords

Resources, ; skills ; competitive environment ; competitive advantage

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