Journal of Studies in Language, Culture and Society (JSLCS)
Volume 7, Numéro 2, Pages 182-199
2024-10-30
The Cookies’ Quest: Towards Digital Totalitarian Landscape
Authors : Sedrati Yasser . Sidi Athmane Maria Wiam .
Abstract
This study examines the concept of Digital Totalitarianism and Consumerism within the framework of contemporary digital platforms, exploring the role of pleasure in human interactions. The analysis aims to uncover how social media and online markets platforms leverage pleasure and surveillance to reinforce social control via consumption. The primary objective of this research is to investigate the wider societal and individual implications of digital totalitarianism, as well as how these platforms capitalize on user data and behavior control mechanisms. The research highlights significant ethical concerns surrounding digital surveillance, privacy infringement, and the commodification of human experiences. The findings underscore the risks associated with compromising personal freedoms and reducing human experiences to mere commercial transactions.
Keywords
Digital Totalitarianism ; Surveillance ; Capitalism ; Commodification ; Social Media
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