مجلة اقتصاد المال و الأعمال
Volume 7, Numéro 2, Pages 23-40
2023-06-30
Authors : Meroudj Mohamed Ali . Kerkoub Azzedine Ibrahim .
Nowadays, information has become a critical value-added resource for all companies that want to maintain their stability and sustainability for as long as possible, because the environment in which they evaluate is increasingly characterized by a constantly increasing and intensifying complexity and competitiveness. As a result, companies must explore innovative techniques for gathering relevant information that, on the one hand, facilitates their management while also enabling them to support and implement their strategic orientations. The current study intends to investigate the relationships between two crucial concepts for contemporary companies: economic intelligence as a strategy for information acquisition and diversification as an approach to strategic planning. As an empirical field, we performed our research using industrial companies in the Algerian pharmaceutical sector. The findings indicate the presence of effects between the adoption of diversification and economic intelligence practices.
Economic intelligence ; diversification ; pharmaceutical industry sector
Senoussi Ali
.
pages 58-76.
حطاب موراد
.
قرقب مبارك
.
ص 371-387.
Djafari Driss
.
pages 151-156.
عقون شراف
.
بوروينة عزيز
.
بوخذوني لقمان
.
ص 731-752.