مجلة البشائر الاقتصادية

The Artificial Intelligence Adoption And The Quality Of Corporate Governance: A Case Study Of The Djezzy Agency -tlemcen

Auteurs : Ammar Asma .

Résumé

This paper examines the effect of artificial intelligence (AI) adoption on corporate-governance quality within the Djezzy agency in Tlemcen Wilaya, Algeria. Telecommunications firms face increasing pressure to manage cyber risks, protect customer data, ensure regulatory compliance and strengthen internal control. Although AI is widely used to support decision-making, fraud detection and risk monitoring, its impact on governance remains insufficiently explored in emerging markets. A quantitative case-study design was adopted, based on a structured questionnaire administered to 120 employees and managers involved in governance-related functions. AI adoption was measured through strategic use, risk management and internal control, while governance quality included transparency, internal control and risk management. Data were analysed using SPSS through reliability tests, descriptive statistics, Pearson correlation and regression analysis. Results reveal a positive and significant relationship between AI adoption and governance quality. The strongest effects concern AI-based risk management and internal control. The study recommends integrating AI oversight into governance structures and promoting responsible, ethical AI use.

Mots clés

Corporate governance ; artificial intelligence adoption ; telecommunications ; internal control ; transparency