مجلة البشائر الاقتصادية

Integrating Ai To Enhance Customer Relationship Management: A Strategic Market Perspective On The Salesforce Model

Auteurs : Sebbane Asma Hadjira . Benameur Yehya Imadeddine .

Résumé

This paper presents an in-depth case study of Salesforce’s AI-powered CRM platform, Salesforce Einstein, and aims to examine its impact on driving strategic growth, influencing employment dynamics, securing market positions, and enhancing customer satisfaction. By leveraging AI technologies such as machine learning, predictive analytics, and natural language processing, Salesforce has redefined the capabilities of traditional CRM systems, enabling businesses to make data-driven decisions, optimize resources, and deliver highly personalized customer experiences. This study explores the theoretical foundations of AI-CRM integration and analyzes the mechanisms through which it contributes to business success. The findings suggest that AI-CRM systems not only enhance operational efficiency and customer engagement but also create new employment opportunities and fortify competitive advantage in the market.

Mots clés

AI-CRM, Strategic Growth, Employment Impact, Market Security, Customer Satisfaction, Salesforce Einstein,