The Reality Of Implementing Competitive vigilance In The Algerian Economic enterprise: A Case study Of Condor Electronics
Auteurs : Chaibeddra Ziad .
Résumé
This study examines the implementation of competitive vigilance within the Algerian economic enterprises, exploring the behavioral and organizational dynamics governing its practical application. Adopting a case study methodology tailored to the phenomenon, semi-structured interviews were conducted with a purposive sample of decision makers and executives at Condor. The findings reveal a flexible approach to monitoring competitor movements, and a strong managerial consensus on the importance of environmental scanning. However, this awareness has not yet materialized into formal institutionalization. The study highlights that the barriers to activating this system are primarily driven by internal and external constraints, compounded by a tendency among decision makers to rely on intuition, and personal experience rather than establishing specialized intelligence units.
Mots clés
Competitive Strategy ; Competitive Advantage ; Competitive Vigilance ; Strategic Vigilance
