Digitalising To Better Manage Costs: What Obstacles Do Algerian Hotels Face?
Auteurs : Belhachemi Amina .
Résumé
Digital transformation is presented as a lever for cost rationalisation in the hotel industry, but its implementation faces many obstacles. This study aims to identify the obstacles perceived by Algerian hotels and to determine whether they are primarily financial. A questionnaire survey was conducted among 42 managers of 3, 4 and 5 star hotels, and the data were analysed in SPSS using the Wilcoxon, Student's t and Friedman tests. The obstacles are perceived at a high and statistically significant level. However, financial obstacles rank last, behind the reluctance of some customers, the lack of staff skills and cybersecurity risks. The success of digitalisation in hotels therefore depends less on how it is financed than on how well staff adopt it and customers accept it.
Mots clés
Digital transformation ; Cost rationalisation ; Hotel industry ; Barriers to digitalisation ; Algeria
