How Ai Capability Drives Innovation In Startups: The Mediating Roles Of Absorptive Capacity And Data-driven Culture
Auteurs : Bouda Nabil . Akkarene Rim .
Résumé
Artificial intelligence (AI) is increasingly viewed as a source of innovation for startups, yet its value remains uncertain in resource-constrained contexts. Grounded in the resource-based view and absorptive capacity theory, this study examines how AI capability affects innovation in Algerian startups. Using survey data from 300 startups and PLS-SEM analysis, the study tests the mediating roles of absorptive capacity and data-driven culture. Findings show that AI capability has a positive direct effect on innovation, but its main influence operates indirectly through organisational learning and data-driven practices. The study extends AI capability research to emerging-economy startups and shows that AI creates innovation when technological resources are embedded in knowledge absorption and evidence-based decision-making.
Mots clés
AI capability ; Absorptive capacity ; Data-driven culture ; Innovation ; Startups
