مجلة معهد العلوم الإقتصادية

The Impact Of Digital Content Formats (short-form And Long-form) On Focus, Memory, And Nervous Arousal Among Digital Audiences

Auteurs : Boudiaf N .

Résumé

This study investigates how short-form and long-form digital content affect brain functions such as focus, memory, and emotional state among the digital audience. Its importance lies in addressing harms linked to digital addiction, including memory impairment, distractibility, reduced concentration, and poor sleep quality. Using descriptive and analytical methods, the researcher examined manifestations of digital addiction and their relationship to cognitive and emotional functions. Field study results revealed that participants showed a moderate level of digital addiction, not severe. Findings indicated a strong correlation between addiction and both forgetfulness and emotional state, with direct proportionality between them. Additionally, a moderate positive correlation was found between addiction and focus and attention. The study serves as a warning about cognitive and emotional symptoms from excessive social media use but emphasizes it is not a substitute for medical examinations.

Mots clés

Digital Content; Attention and Memory; Emotional Reactivity; Digital Addiction