مجلة الاقتصاد و التنمية البشرية

The Impact Of Digital Communication On Tourism Institutions In Algeria: Start-ups As A Model

Auteurs : Saoudi Taieb . Saoudi Hamam .

Résumé

This study aims to analyze the role of digital communication strategies adopted by Algerian tourism start-ups in enhancing the tourist experience. Based on survey data from 110 respondents analyzed using SPSS, finding reveal that digital content quality and usability are key strengths of these start-ups. Digital campaigns effective promoted new destinations, while mobile applications facilitated navigation and increased safety during visits. However, challenges remain in terms of limited personalized interaction, insufficient multilingual support, and weak post-visit loyalty programs. The study highlights that tourism start-ups play a crucial role in shaping Algeria’stourism sector through digital communication tools, yetgreater investment in customer service, multilingual platforms, and loyalty programs is required to ensures stainable tourist engagement and repeat visits.

Mots clés

Digital- communication ; Tourism -startups ; Tourist- experience ; Digital- content quality ; Digital promotional -campaigns