آفاق علمية

The Role Of Mental Imagery In Building Customer Relationships

Auteurs : Mefatih Yamina .

Résumé

The study aimed to identify the role and importance of mental image at Mobilis, and to analyze the correlation between mental image dimensions and customer relationship building indicators. We used a descriptive analytical approach. The study population consisted of Mobilis customers, from which a sample of 47 customers was taken. Statistical processing was performed using the Statistical Package for the Social Sciences (SPSS). The study concluded that there is a strong and positive correlation between all dimensions of mental image and customer relationship building indicators.

Mots clés

mental image, relationship building, loyalty, customer, Mobilis