Journal of Management and Organizations Strategy

Digital Transformation: Accelerating Competitiveness In The Algerian Economy

Auteurs : Djoudi Hanane . Rahal Soulef .

Résumé

This paper addresses the fundamental challenge of Digital Transformation (DT) as the strategic lever for economic diversification in emerging economies. For Algeria, a resource-dependent nation, the central problem is how to transition the economy towards a knowledge-based, globally competitive model. While the Algerian government has launched the National Strategy for Digital Transformation (SNTN-2030), the precise, systematic mechanism through which this high-level policy framework translates into tangible, measurable competitive advantage remains an area requiring rigorous, in-depth analysis. This study employs a strategic content analysis. We utilize the official SNTN-2030 strategic document as the primary source material, contextualizing it with current literature on DT. The analysis reveals that the SNTN-2030 is designed as a highly integrated system. We conclude that the SNTN-2030 is the official and comprehensive blueprint for elevating Algeria’s national competitiveness, acting by fundamentally reducing friction in the business environment and creating new digital markets.

Mots clés

Digital transformation ; competitiveness ; Algeria ; SNTN