المجلة الجزائرية للعلوم الإجتماعية والإنسانية

Applications Of Statistics In Media And Communication Research: Methods And Analytical Significance

Auteurs : Benhmaida Amina .

Résumé

This article discusses the importance of statistical methods in media and communication research, focusing on descriptive and inferential statistics. It explains how descriptive methods are used to organize and present data clearly, and to measure central tendencies and dispersion. The article also highlights the role of inferential statistics in hypothesis testing and inferring relationships and differences between variables, ensuring result reliability. Practical examples illustrate the use of these methods in measuring audience interaction with media content and evaluating media campaigns. The article aims to enhance researchers’ understanding of selecting appropriate statistical methods and interpreting results accurately.

Mots clés

Descriptive Statistics ; Inferential Statistics ; Media and Communication Research, ; Data Analysis ; Statistical Hypotheses