مجلة التنمية والاستشراف للبحوث والدراسات

E-marketing Supported By Digital Innovations (with A Focus On 5g & Satellite Internet)

Auteurs : Guendouz Tarek .

Résumé

This research addresses a topic worthy of investigation, given the current scientific and technological advancements in marketing environments. The researcher examines the impact of cyber systems and computing on e-marketing policies and strategies, as competitive edge has become increasingly difficult to achieve due to the rapid pace of new information and communication technologies. In this context, the study focuses on two digital innovations: 5G networks and satellite internet, which contribute to improving the key performance indicators (KPIs) of online marketers. The researcher concludes that hyper-customization of customer experiences is among the most important outcomes of leveraging these generative technologies, especially considering the growing competition to integrate digital computing tools into marketing decision-making.

Mots clés

E-Marketing ; Digital Innovations ; 5G ; Satellite Internet