مجلة الدراسات الأكاديمية

A Discourse Analysis Of Persuasive Elements In President Tinubus 1st October, 2024 Independence Day Speech

Auteurs : Ibrahim Umar . Tukur Bello .

Résumé

This research analyzes the persuasive elements in President Bola Ahmed Tinubu's first Independence Day speech delivered on October 1, 2024, using a qualitative approach grounded in critical discourse analysis (CDA) and stylistic frameworks. It explores how language functions as a tool for persuasion, social influence, and the reinforcement or challenge of power and ideology within a political context. The study identifies key rhetorical devices and examines their role in appealing to emotion, shared values, and unity among Nigerian citizens. Through Employing Faircloughs critical discourse analysis and Leech and Shorts stylistic framework, the research contextualizes the speech within Nigerias socio-political landscape, and reveals how President Tinubu uses inclusive and positive language to promote national pride, hope, and resilience. This work fills a gap in linguistic and political studies by providing an in-depth discourse analysis of a recent and significant political speech. It highlights strategies for persuasion and its implications for social cohesion and political ideology in Nigeria. The findings contribute to better understanding of discourse as a powerful medium in political communication and nation-building.

Mots clés

Discourse Analysis ; Political Discourse ; Independence Day ; Persuasive Elements