مجلة الواحات للبحوث و الدراسات

The Impact Of Digital Media And Electronic Campaigns In Combating The Spread Of Drugs Among Young People

Auteurs : Djokhdem Moussa . Bendjeddou Abdelkader Mohieddine El Djilali .

Résumé

Digital media has become a central tool in shaping collective awareness and shaping social behaviors, especially among young people, who are the largest users of digital media and social networks. In the context of the growing challenges posed by the spread of drugs among young people, electronic media campaigns have emerged as an effective mechanism for directing preventative discourse, promoting health and social awareness, and reducing the risk of delinquency and drug abuse.. The importance of these campaigns lies in their ability to leverage interactive media and digital technologies (such as short videos, infographics, and digital stories) to directly reach target audiences in a language relevant to their interests. The digital environment also provides greater opportunities to measure engagement and impact through viewership, participation, and interaction indicators, providing accurate data that helps develop more effective strategies. However, these efforts face several challenges, most notably credibility, weak institutional coordination, and the risks of exploiting the digital space to promote counterculture.. Based on this, studying the impact of digital media and electronic campaigns in combating the spread of drugs among young people represents a research approach that links the fields of media, public health, and social sciences, thus contributing to the crystallization of a comprehensive vision for more integrated and effective preventive policies..

Mots clés

media, online campaigns, youth, drugs, prevention, community awareness.