Revue algérienne d'économie et gestion

The Impact Of Viral Marketing On The Organization's Activity

Auteurs : Messai Abdelkrim . Imoudech Karim .

Résumé

This research aims to demonstrate the importance of viral marketing and its effectiveness in the activity of organizations and increasing their business numbers because the process of spreading information through social media accounts is very fast. Viral marketing uses social media to achieve the marketing goals of the institution, by creating a chain of communication itself. The basis of viral marketing is to attract followers or potential customers to the website and refer them to those who believe they are interested in it, which will affect their purchase decision and thus increase the market share of the organization and push it to raise production and increase competitiveness. As an example, we present a case study of Evian Water and explain how it successfully marketed its product using viral marketing.

Mots clés

Viral marketing ; Organization ; social media .